| We
are skilled at teaching companies how to find people themselves
using the Internet.
Recently, we gave a talk at the National Convention for Automatic
Merchandising at McCormick Place in Chicago (see picture). Many
companies are not able to afford or want to pay a recruiter to find
employees. Tom Siciliano, President of Integrity Recruiting Team
can come on-site and teach you how to do it yourself.
What we can help you with:
-
Creating job descriptions
-
Job Posting - how write
them
-
Searching for resumes using
job boards
-
Searching for Candidate's
using search engines
-
Looking for passive job
seekers
- We can even help you create sales
tracking forms to drive sales
Our fees Our
fees are based on 1-2 days working along side your staff or we can
customize our service that fits your needs. We believe in rolling
up our sleeves and working with you and your team. The fee is typically
70% less than the cost of a recruiter.
Article From "Automatic Merchandiser"
Looking for good help?
Internet search engines are a great tool if you know how to use
them
The one upside of a worsening economy
has been a bigger labor pool. But finding and keeping quality employees
- the backbone of every vending operation - is as difficult as ever.
In response to this ever present challenge, NAMA hosted a panel
on human resource issues during the recent expo at McCormick Place
in Chicago.
Tom Siciliano, left, explains
how operators can find prospective employees using
Internet search engines.He is flanked by Jackie Iannicelli,
Cinnelly, Sheehan Moran, center, and Patti dunean
of Five Star Food Service Inc. |
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One tool that
employers now have in meeting this perpetual challenge is
the Internet. Vending operators who attended the seminar learned
several ways to use the Internet to find good employees.
The panel was moderated
by Jan Corban, NAMA director of human resources and associate
director. Panelists were: Jackie Iannicelli, an attorney with
NAMA's legal counsel, Chicago-based Connelly Sheehan Moran;
Patti Dungan, vice president of human resources, Dalton, Ga.-based
Five Star Food Service Inc.; and Tom Siciliano, president
of Integrity Recruiting Team, a professional recruiting company
based in Huntley, Ill.
o
Few use the web.
Siciliano offered information on ways to use the Internet
to find quality employees. A show of hands in the room revealed
that almost no one is currently using this valuable tool to
meet this critical need. |
Siciliano, a 17-year
ARAMARK veteran who worked as a regional vice president of sales
for its uniform division and as a regional vice president of sales
at Corporate Express, started out by explaining that he used the
Internet himself to find a better position before launching his
own business. He noted the Internet is loaded with job listings
and resumes of people looking for work.
For employers, the
two key challenges are knowing where to place listings and knowing
where to find prospective employees.
o Focus
on the skills you seek.
The elements of an effective job listing on the Internet are the
same as in print. "You need to keep a focused, clear job description,"
he said. The objective is to filter out useless resumes.
"You need to keep the requirements and 'must haves' in the
qualifications," he said. In writing a job description, Siciliano
noted it helps to put yourself in the shoes of the job seeker. "It's
easier for us (to write an effective position listing) to look at
this information as job seekers than as job posting writers."
o Include
salary?
One of the biggest questions about job postings is whether or not
salary should be included. While there are downsides to doing this,
Siciliano said he favors doing it. If you don't, you can spend a
lot of time interviewing a candidate only to find out his or her
salary aspirations are not within your budget.
The disadvantage of listing
salary requirements, he added, is that if the salary range is higher
than what existing employees are paid and they see the posting,
they will be angry.
One benefit of Internet listings over print listings is that even
those Internet job boards that charge don't charge by the word.
This gives the job lister more opportunity to describe the job qualifications
and responsibilities.
However, Internet job seekers
are just as much in a hurry as job seekers anywhere, so it's important
to make the listing easy to get through, quickly. "I'm looking
for bullet-pointed information, something I can look at and move
on," Siciliano explained.
o Give contact information.
It's also just as important to make it easy for the prospect to
contact you, either by fax or email.
Siciliano then got to the meat of his presentation:
using Internet search engines to find people and positions available.
All of the major search engines
- HotBot, Altavista, InfoSeek, Northern Light, Snap, Yahoo and Google
- have job boards. To find listed resumes, the seeker goes to the
search box and inputs the key words that narrow the search to what
he is looking for.
Every key word is entered in
the search box, separated by a space and the word "AND"
in capital letters. The key words are in lower case letters. The
series of key words separated by spaces and capitalized "AND"
is called a "Boolean" string.
For example, someone looking
for a sales job in Chicago will enter the following: "resume
AND sales AND chicago." This will pull up listings for sales
positions in Chicago. By adding vending or food service, he or she
will narrow the search even further.
o Optimize
your Internet search.
Use as many search engines as possible to expand the possibilities,
Siciliano said. The search engines all have different information.
This is because the information they index is based on the actual
searches they have conducted. "Every different search engine
has different information based on the searches done on that engine,"
he said. 'Tour search is structured by information other people
have looked at."
"You might have to use several different
search engines to find the people you are looking for," he
said.
The likelihood of a job seeker
finding your listing is based on what information is in the listing.
Siciliano recommended reviewing the help section of each search
engine to see what "Boolean" operators are supported.
For example, the capitalized word "AND" is a Boolean key
in most search engines that will deliver results with inputted terms.
The capitalized word "OR"
will usually deliver results with either of the terms requested,
such as "MCSE" or "M.C.S.E."
The capitalized word "NOT"
will not deliver certain words in search results. For example, "Java
NOT coffee" will deliver closer results for "Java software
programmers" than "Java Coffee."
o Pay
and free job boards.
There are both pay and free Internet job boards (see lists). Siciliano
said the free job boards are harder to use since they aren't as
well organized and the information is not as timely.
The pay job boards are free to the person listing their resume but
not to the person who wants to post job listings or review the resumes.
Pay job boards can be worthwhile
for companies that have multiple jobs to fill, Siciliano said. "Unless
you're filling multiple jobs, a $10,000 1 fee to use their search
engine to find resumes can be a very expensive proposition,"
he said.
The Internet offers a wealth
of prospects through organizations and associations. "Somewhere
on the Internet there's a listing of people who are attending this
show," he said. Business organizations and schools have alumni
lists on the Internet.
"I use association information all the
time," Siciliano said. "It is a great way to find good
people, particularly people who are not looking for a job."
The benefit of soliciting people not looking,
he noted, is that they aren't comparing your offer against others.
"You're not negotiating against someone else," he said.
Another way to find good people
who aren't actively looking, he added, is to look at the references
from resumes of people who are looking.
Siciliano also pointed out
the benefit of working with a headhunter. A third party can solicit
competitors' employees without incurring the ethical problems the
employer would have.
He offered the following tips about working
with recruiters:
Not all are looking out for your best
interest.
- Make sure they can explain how they
find "passive" candidates, meaning candidates not actively
looking.
- Get an agreement signed up front with
terms and conditions.
- Normal fees range between 20 and 33
percent of the first year's salary.
- The recruiter should handle reference
checks and provide the employer the information.
-
Get a list of references
from the recruiter if they are new to the business. Siciliano
will come out to an employer's site for an hourly rate and teach
the staff how to utilize the search engines, or he can conduct
the search himself.
o Do drivers use the Internet?
One operator in the audience pointed out that most route drivers
- who are in big demand - don't use the Internet. He asked how
a vending operator might find prospective route drivers.
Siciliano suggested networking through the organizations that
route drivers are likely to belong to, such as Lions Clubs.
Simply call the local Lions Club and ask the president if he
knows anyone who might be interested in working as a route driver.
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